FAQ.

Straight answers about the work, our approach, and practical questions before we begin.

About the work.

How long does a typical project take?

Most episodes can ship within three to four weeks of kickoff. In our initial call, we’ll talk about timelines honestly upfront, with realistic windows rather than aspirational ones.

Will you adapt my show or change the audio?

No. The audio stays whole. We don't rewrite, re-edit, or re-record. We add a visual layer designed to serve the story exactly as it was made.

Do you work with audio dramas, narrative documentary, true crime, narrative journalism, or all of these?

All of these. Our work spans archival journalism, audio drama, narrative documentary, and narrative-led interview shows. The unifying thread is great audio, not genre.

How is this different from audiograms or template-based visualisers?

Audiograms and template visualisers work by adding a waveform, a still image, or stock motion graphics over the audio. They're fast, cheap, and they all look the same.

We treat narrative audio differently. Every project starts with creative direction shaped to the show's specific tone, register, and dramatic shape. Then we produce custom visuals that serve those choices. The result is video that looks like it was made for the show, not generated from a template.

If a waveform over a still image is what you need, we're not the right studio. Many tools handle that well at a fraction of our price.

Why not hire an animation studio?

You can. Many narrative shows work with animation studios and produce excellent results. The question is what your work needs.

Animation studios come from animation. Their craft is built around character, motion, and visual storytelling first. They handle audio adjacent to that craft.

We came the other way around. Our team came from narrative audio production before they came to motion design. That order shapes how we approach every project. We think about story rhythm, episode pacing, and audio integrity first. The visual treatment serves those choices, not the other way around.

If your show needs feature-quality character animation as the core deliverable, an animation studio is probably the right call. If your show is narrative audio that needs a visual face that respects what made the audio land, that's what we do.

Can I see a quote without committing?

Yes. Send us the show, the episode count you're considering, and a rough timeline. We'll come back with a scope and a price within 2 business days.

About our approach.

Do you use AI?

Yes. As one of many tools, like Adobe Photoshop, or Audition in service of decisions made by people.

The work is led by creative leads, refined by illustrators & animators with oversight from audio producers. Story, taste, pacing, and the final cut are not just human-led but audio-expert led. They are not “generated” like an auto prompter.

We're transparent about this because some clients ask, and because creative partners should be specific about what they actually do.

If you'd like to see how the human-led process actually works in practice:

What if my organisation doesn't allow AI tools in the production workflow?

Honestly, by 2026 we'd be cautious about any visualisation studio that claims a fully AI-free pipeline. AI is now embedded across the industry, from upscaling and lipsync to background generation and rotoscoping. We know this because we talk to other studios. We have not found any who have yet to adopt these tools.

What we recommend instead is a conversation with your AI ethics team. We did this with the BBC and met their standards. Every organisation has different lines, and we've found that getting aligned on those lines upfront is far more productive than promising a clean pipeline that doesn't really exist anywhere in the industry.

Practically, we're a visualisation studio with a strong tech stack. Some of that stack uses AI. The decisions are made by people. We can be specific about what tools we use where, what data we train on, what we don't do, and how we document the work. That conversation usually answers the question your ethics team is really asking.

Is the work owned by us or by you?

You. Our default is full asset ownership transferring to the client on final payment. This means all forms of monetisation on your end via the artwork is yours to keep as well.

What happens to the work if there are lawsuits or regulatory changes around AI?

A fair concern, and one we've discussed with every broadcaster we work with.

The work we deliver is human-directed, human-edited, and human-finalised. Courts and regulators have consistently treated human creative direction over tools, including AI tools, as the threshold for copyrightable, ownable work. The deliverables we produce sit clearly on that side of the line.

The AI regulatory landscape is genuinely shifting, so we recommend any meaningful engagement include a conversation with your AI ethics or legal team upfront. We did this with the BBC and aligned on a workflow that satisfied both sides, and we'd love to do the same with you.

For full details on our workflow, licensing, and tool documentation, our AI Compliance & Usage Policy is publicly available here.

Read the AI Compliance & Usage Policy

Practical.

Where is your team based?

Singapore, with always-on coverage across Asian and Western timezones. Most of our clients are in the UK, US, and Asia.

How do I know if my show is a fit?

Send us the audio. We'll tell you honestly. If we're not the right partner, we'll often know who is.

What platforms do you deliver for?

YouTube, Spotify Video, Connected TV Apps as primary. We deliver vertical-format cuts for short-form platforms when the engagement scopes for it.

Do you handle distribution or just production?

Production by default. Some clients also engage us to run their YouTube channel as part of our Channel tier.

How many rounds of revisions are included?

Two rounds of revisions are included as standard across every engagement. The first round addresses creative direction, visual treatment, pacing, key moments. The second handles refinement, polish, minor adjustments, final delivery.

Additional rounds beyond that are scoped and quoted separately. We do this not because revisions cost us, but because more rounds usually signal that the creative direction wasn't right at the start. We'd rather realign upfront than iterate at the end.

How do I get started?

Send us a note via the contact form, or email yeo.g@1upmediapodcast.com. Tell us what you're working on, what you're hoping for. We respond within two business days.

Still have questions?

We answer every email personally. Send us a note and we'll come back within two business days.